Marking Plan for Virgin Group Ltd Essay Example | Topics and Well Written Essays - 3000 words

Marking Plan for saturated Group Ltd - Essay ExampleThe tool such as Porter Five Forces Model leave behind be useful in assessing the organizational environment along with the discussion of the marketing objectives, core strategies, and the implementations of merchandising Mix decisions of the company. The paper will focus upon one sector of the Virgin Groups and for this drive Virgin Atlantic is the segment which is taken into consideration for the environmental audit. Virgin Group Limited The company, Virgin Group Limited, is a venture capital and a conglomerate under the British brand venture capital. A historied business tycoon, Richard Branson, is the founder of this organization (Bloomberg Business Week, n.d.). The company mainly engages in the fields of tourism, broadband, leisure, music, mobile, finance, travel, health, TV, and radio. The business operations of the organization ar carried out primarily in Europe, Asia, Africa, Australia, and North America. The organizatio n also involves in the homework of other consumer operate such as rail services, cruise packages, airlines, vacation and the transportation services of passenger motorbike. Moreover, the organization functions in providing the online casino and slots, gym facilities, balloon flights, and racing teams publishes non-fiction books technical and home IT support, employee health program, provides stack blood stem cell banking, lifestyle and health management, and NHS services and offers corporate gift vouchers, and online gaming and flick games, as well as wines online. The headquarters of the Virgin Group is at The School House, 50 nominate Green in the London Borough of Hammersmith and Fulham (Virgin, 2012). Virgin Atlantic or Virgin Atlantic Airways is one of the largest British long haul international airlines, and operates the services of long haul to more than 30 destinations across the world. It is a private airline which is owned for 49% owned by Singapore Airlines and the Virgin Group owns it for the delay of 51%. At present, the company manages and operates a fleet of Airbus A340 aircraft and Boeing 747. There are 13 747-400s, 38 aircrafts, and half a dozen 19 A340-600s and A340-300s which are operated by Virgin Atlantic. The bases of the airline are at Heathrow airports, Londons Gatwick and the Manchester airport. Three categories of travelling are offered to customers by the Virgin Atlantic and they include premium economy, upper class, and economy all which comprise of the in-flight amusement as well. Business Vision and Mission Every business chalks out a mission that signifies its existence, and the purpose of its functioning. Similarly, the Virgin Groups Limited performs with a vision to make its contribution to the creation of fulfilling and happy lives which are sustainable at the same time. The basic objectives of Virgin Atlantic observe that the company will provide services of superior quality to its customers. It would enable them to travel to the places where they cannot go easily. Moreover, Virgin Atlantic also keeps its profitability as one of the major motives of its business operations. Environmental Analysis There are two types of environments in which a business organization operates. In order to analyze the business environment of the organization, PEST analysis has been utilise as follows Political Factors In order to deal with the